Sunday 27 May 2012

The Rich Jerk!!! | eBook Review

Ebook Review: The Rich Jerk!!!
EBOOK DETAILS
File Size: 1,116kb Zipped, 688kb Unzipped.
Number of Pages: 63
Format: Adobe Acrobat (.pdf)
Subject: A guide to making money on the Internet.


ABOUT THE RICH JERK
If you have seen his website then you probably think that the Rich Jerk is some arrogant, rude, jerk.  Aside from that little is known about the true identity of the Rich Jerk.  He does make quite regular posts in his blog located at http://www.therichjerk.com/blog/ which does give you an insight.  He has also held the top spot on ClickBank and still holds a relatively high position today.  Other than that the Rich Jerk and his identity is still shrouded in mystery.


ABOUT THE EBOOK
"The Rich Jerk's Guide to making Money on the Internet" (to give the ebook its full name) details seven ideas you can use to make money on the internet which are:
·    Creating an Affiliate Website!!
·    Search Engine Pay Per Click (PPC) Strategies!!
·    Search Engine Optimisation!!
·    Selling your own Information Product!!
·    Buying wholesale and selling on eBay!!
·    Websites you can make Profitable Right Now!!

For each of the above topics the Rich Jerk explains how you would go about setting them up.  On top of this he has also included bonus materials which include; "Other Online Ventures to consider", "Supplemental Info for Beginners", and "Quality Products Services that are Recommended."

Overall, the Rich Jerk is a good ebook for beginners as it gets you thinking about how to set up multiple income streams on the Internet, which is essential for long-term success.  It also provides you with enough information to set up each of the above income streams on your own.  However, if you want to take each income stream to the next level you will likely have to purchase an ebook related to that stream e.g. an ebook specialising in affiliate marketing.  That is the main problem with the Rich Jerk, it is aimed mainly at beginners, and therefore lacks depth.  If you are thinking of setting up one or more of the above income streams then the Rich Jerk is a good beginners guide, but if you are reasonably knowledgeable in the above fields then the Rich Jerk is unlikely to tell you anything new.  When I purchased this ebook I was relatively unfamiliar with Internet Marketing outside of eBay so the Rich Jerk proved a useful reference point for me to expand my websites.  If you are in this situation the Rich Jerk would be a useful purchase.  If not your money would be best spent elsewhere.


GOOD POINTS
·    Provides a variety of useful, applicable ideas for making money on the Internet.
·    The language is concise and straight to the point with no technical jargon.
·    As a reader you are unlikely to have thought about all the possible money making strategies detailed in this ebook.

BAD POINTS
·    It is aimed at the beginner so if you are looking to specialise in one particular area this ebook will not be useful.
·    Lacks depth in certain areas and some issues are merely skimmed over.


HOW I HAVE GAINED FROM THE RICH JERK
As I have already stated, prior to reading the Rich Jerk I only sold ebooks on eBay.  Reading the Rich Jerk opened my eyes to the importance of Internet Marketing outside of eBay.  In particular I began to use Google Adsense and ClickBank's Affiliate Program on my websites.  I also began to promote my website through Article Submission (one of the best ways to drive free traffic to your website) and Pay per Click Advertising.  Without reading the Rich Jerk I would never have considered these avenues for my business.

eBook Profits - Why a Free Sample Chapter Can Send Your Profits Soaring!

Why should anyone give a sample chapter or mini-version of their book for free?  The main reason  -  usually to sell or make money  -  isn’t always accomplished at the front end of the marketing process, it often comes later, and brings profits way beyond your best expectations.

Here’s how and why to use the sample chapter technique to generate leads for your info product. 
  1. To test your idea for a new information product before spending days, weeks, months creating something nobody wants to buy.  If few people request the freebie, your product is almost certainly a no-goer, similarly if the freebie is popular but results in few or no paid-for orders.
  2. The sample chapter can be a selling tool not only for its own full length paid-for version, but for other products too, where for example a list or catalogue of additional products is included with the giveaway item.  For instance, the first chapter of ‘The Way to a Man’s Heart: Cooking with Known Aphrodisiacs’ might generate interest in the paid-for version of the book and might additionally direct readers to web sites offering related info products, such as ‘1001 Ways to Be Romantic’, ‘How to Find the Man of Your Dreams’, and so on.  It pays to be careful, however, when including links for other people’s products, and ensure they do not detract from the real reason the sample chapter was given, namely to sell that cookery book.  As for all things in mail order, direct mail, online marketing, you must test response to all your promotions.
  3. The first chapter can represent a ‘suck it and see’ guarantee to a product delivered in installments, such as correspondence courses, resell rights packages, and so on.  If Chapter One or Module One isn’t as expected, readers can cancel their post-dated standing order or request a refund of money already paid. 
  4. Sample chapters can be articles you’ve written for payment elsewhere, where copyright is yours, and the article or series of articles is expanded to book or course format.  A popular article is its own proof of a likely best selling book and you’ve probably completed most of the research already, and been paid for it. 
  5. You could give the sample chapter with the full version of the product which is password protected.  Readers who enjoy the test version and decide to go full length simply give credit card details through such as ClickBank and move to a ‘Thank You page’ which provides the password for the full book already in their possession.  (Knowing the full length book is sitting there, tying up space on their desktop, just screaming out to be opened and read, is all the incentive most people need to get that password fast!)
  6. You could write an article based on your full length info product, but leave the reader dangling somewhere between casting the article to one side and buying your book. 

Ways to do this:

-  Leave questions in your article which are answered in the full length title.  Make readers curious, give cryptic clues, leave the most vital information for Part Two – the paid-for product!

-  Offer articles to editors and publishers of print and online publications and end with questions that are answered at your web site where readers can buy books related to the subject of the article.

-  Get readers to subscribe to your eZine where you’ll answer those niggling
questions and in autoresponder follow ups you’ll promote your main book to the very limit of temptation!

*  The free sample gives credibility in you and your writing ability.  People know the book has  -  probably  -  already been written, and is of similar quality to what they’ve already sampled.  If they have money and they like your work, they’ll buy.  Probably!

*  The sample chapter can include a contents listing for the full length version, where readers can check length (yes some people still believe quantity outshines quality) and you can induce sales with tempting chapter titles and snippets.  It’s a good idea to give the page numbers on which certain highlighted features occur, especially where pages run into triple figures (again, never mind the quality, feel the width), and chapter headings are themselves deliciously vague.  Like this:

“Here’s a sneak preview of ‘1001 Easy Ways to Get Rich Overnight!’

-  How to live in a luxury home without having a mortgage and never having to pay a penny rent (Chapter Twenty Four, Page 201)

-  The four letter word that gets you everything you want out of life, and more!  (Chapter Twenty Five, Page 273)

-  How to get a brand new car and drive it away without having to pay!  (Chapter Twenty Six, Page 307)

-  Four words that guarantee you free travel for the rest of your life!  (Chapter Twenty Nine, Page 406)”

*  People will retain your sample chapter far longer than they will normally keep a sales letter, especially of the printed variety or on a web site with a domain name they’ll soon forget.  So although the majority of people will buy the full length product quite soon after receiving the freebie, you might still get a steady trickle of sales later when busy people find time to read your sample chapter.

Never forget the most common reason of all is to tempt readers of the free infoproduct to click on the link on the very last page where they find your order form and BUY YOUR BOOK!


Power of Ebook

An ebook is one of the most powerful ways to promote your business, while educating people with the knowledge you already posses as a business owner of a specific product or service.  An ebook is the easiest way to reach any large niche audience of any type.  Ebooks will not only promote your business, but will establish you as an expert in your field.

The largest reason people read books is to answer some type of question, or questions about a specific topic, or niche.  You as the author are now in a position to establish yourself as an expert about your topic or niche.  Your readers diligently read to answer their questions, success means delivering solid content about your topic or niche to your readers.  Don’t guess about how much information to write into your book just over deliver the content to your readers.  You will develop a reputation for writing books with solid content that is a value at any price.  But, where to start as a writer?  As a novice writer with an overflowing base of knowledge, short books are a great way to get your feet wet!

Write a short book first.

If you have a topic or information you want to sell, than just write a small ebook to start out with.  Write 10 to 20 pages of your book and than ad some graphics.  If your book is packed with good content, people will not mind paying 20 bucks for a 20 page book; quality.  Once you have your feet wet with a short book, than plan your next book.  You can than plan and organize your next book, after all, you have gained a wealth of experience from writing your small book. 

Create Volumes Of Information

One effective tactic is to write a series of books, and label them as volumes, and promote as Volume One, Volume Two, etc. .  Create a buzz about your next volume in the current volume you are writing.  Offer incentives to the readers for example; a discount, or special bonuses for purchasing the next volume of your book. 


Organizing Your Ebook

Organizing your ebook is not as difficult as you may think.  If you can write a grocery list,  than organizing an ebook will be simple.
  1. Start out with writing on paper or computer 1- 10.  Write the topic you want to cover next to each digit on your paper.  You now have outlined your chapters 
  2. Write capital A, B, C, under each topic (Chapter).  These will be your chapter sub headings.
  3. Below the capital letters (subheading) write lower case letters a b c.  By writing a, b, c, you now can write one or two keywords or phrases to be anchors to remember what information you will put in you subheadings.  You are now ready to write your book.
When you use this format on paper or computer, and you read the text laid out in an organized manor, your mind will automatically want to fill in the gaps.  The human brain just will not tolerate gaps in anything.  Your thoughts will compel you to finish the job.  By using this technique you will accomplish an amazing amount of work.  After all your hard work how will you tell the world about your ebook?

ADVERTISING METHODS

1. Articles

You can write articles to brand your work in the minds of readers.  Write your articles relevant to the topic of your book, but don’t give away the farm.  The articles are also making quality content for your website.  Remember search engines love quality content.

2. Blogs/RSS

Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content.  Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites. Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self-updating, the search engines will spider your site more often, raising your rankings.  But, the primary reason is you are reaching a larger, and more specific audience.  Blogs and RSS readers are choosing the content they wish to read.  Always remember your target audience is attempting to answer their questions.

3. Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create back links pointing to your site.

5. Distribute a Free Chapter to Your Readers

One of the best ways to advertise is give away a free chapter of your ebook away.  Place links in the book where your readers can purchase your ebook.  Giving away chapter one is the best because you are telling the reader what they are going to learn;   but not in any detail.  The readers grow hungry for more information and want to buy. 

Make It Viral

If you make your ebook brandable, which means others can place their links, and affiiate id  inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet.  Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.

Conclusion

Don’t be afraid of writing ebooks it is a great way to build your expertise and credibility with  the internet community.  You also will bring a lot of customers to your website.  Implement these strategies and you will be successful.  Remember, your reputation depends on the quality of the product you produce.

Generate Traffic Using Only Free Methods

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent.  Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared.

Saturday 26 May 2012

The Reason to Use Graphic Templates

When it comes to graphics, most Internet marketers shy away from using graphic templates whether it's ebook covers, website layouts or promotional banners because they firmly believe that by using graphic templates, they are tarnishing their own business. They want to own a unique identity and hence will always find a professional graphic designer to do the job. Well, you're in for a big surprise!

When you purchase a graphic template, you will be able to customize it to an extent or even build a totally new design based on it! What's the point of using the template then, you say? Well, it serves as a source of inspiration and ideas for a totally new design. You can't derive anything from a blank canvas, right?

On top of that, you are actually saving a lot of precious time that you can otherwise spend on more important matters like developing new products or market your products. When you buy a pre-made template, you only need to edit a thing or two to give it an identity of your own, and that gives you more time and flexibility to work on other stuff. 

Okay, let's say you argue that hiring a designer to do the job is equally fast. That may be true but don't forget, hiring a professional designer to do a custom design for you will cost you a lot of money. Unless you need a totally unique identity that you are aiming to establish firmly in your niche market, you don't need to get a designer to design it for you.

6 Internet Marketing Myths

Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.

Myth 1: Internet Marketing is EASY

This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it's comparatively easier to brick and mortar in that there's no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.

Increase Blog Traffic

Blogs are a very popular ways of promoting your product or service. They are easy to install, easy to administer and easy to update. And search engines love them too. But what is a blog without traffic?Exactly. There are five quick ways to increase traffic to your blog and start seeing those big sales.

1.Build a list of blog services to ping
There are a lot of blog services you can ping. This means that you notify this service, that you've updated your blog. These services then list your new posts and you get the traffic from them. I've made a list of 50+ blog services you can ping on my site. These list are also available if you search google or any other search engine for it. That should be enough to give an initial boost to your traffic.