The Rich Jerk!!! | eBook Review

Ebook Review: The Rich Jerk!!!
EBOOK DETAILS
File Size: 1,116kb Zipped, 688kb Unzipped.
Number of Pages: 63
Format: Adobe Acrobat (.pdf)
Subject: A guide to making money on the Internet.


ABOUT THE RICH JERK
If you have seen his website then you probably think that the Rich Jerk is some arrogant, rude, jerk.  Aside from that little is known about the true identity of the Rich Jerk.  He does make quite regular posts in his blog located at http://www.therichjerk.com/blog/ which does give you an insight.  He has also held the top spot on ClickBank and still holds a relatively high position today.  Other than that the Rich Jerk and his identity is still shrouded in mystery.


ABOUT THE EBOOK
"The Rich Jerk's Guide to making Money on the Internet" (to give the ebook its full name) details seven ideas you can use to make money on the internet which are:
·    Creating an Affiliate Website!!
·    Search Engine Pay Per Click (PPC) Strategies!!
·    Search Engine Optimisation!!
·    Selling your own Information Product!!
·    Buying wholesale and selling on eBay!!
·    Websites you can make Profitable Right Now!!

For each of the above topics the Rich Jerk explains how you would go about setting them up.  On top of this he has also included bonus materials which include; "Other Online Ventures to consider", "Supplemental Info for Beginners", and "Quality Products Services that are Recommended."

Overall, the Rich Jerk is a good ebook for beginners as it gets you thinking about how to set up multiple income streams on the Internet, which is essential for long-term success.  It also provides you with enough information to set up each of the above income streams on your own.  However, if you want to take each income stream to the next level you will likely have to purchase an ebook related to that stream e.g. an ebook specialising in affiliate marketing.  That is the main problem with the Rich Jerk, it is aimed mainly at beginners, and therefore lacks depth.  If you are thinking of setting up one or more of the above income streams then the Rich Jerk is a good beginners guide, but if you are reasonably knowledgeable in the above fields then the Rich Jerk is unlikely to tell you anything new.  When I purchased this ebook I was relatively unfamiliar with Internet Marketing outside of eBay so the Rich Jerk proved a useful reference point for me to expand my websites.  If you are in this situation the Rich Jerk would be a useful purchase.  If not your money would be best spent elsewhere.


GOOD POINTS
·    Provides a variety of useful, applicable ideas for making money on the Internet.
·    The language is concise and straight to the point with no technical jargon.
·    As a reader you are unlikely to have thought about all the possible money making strategies detailed in this ebook.

BAD POINTS
·    It is aimed at the beginner so if you are looking to specialise in one particular area this ebook will not be useful.
·    Lacks depth in certain areas and some issues are merely skimmed over.


HOW I HAVE GAINED FROM THE RICH JERK
As I have already stated, prior to reading the Rich Jerk I only sold ebooks on eBay.  Reading the Rich Jerk opened my eyes to the importance of Internet Marketing outside of eBay.  In particular I began to use Google Adsense and ClickBank's Affiliate Program on my websites.  I also began to promote my website through Article Submission (one of the best ways to drive free traffic to your website) and Pay per Click Advertising.  Without reading the Rich Jerk I would never have considered these avenues for my business.

eBook Profits - Why a Free Sample Chapter Can Send Your Profits Soaring!

Why should anyone give a sample chapter or mini-version of their book for free?  The main reason  -  usually to sell or make money  -  isn’t always accomplished at the front end of the marketing process, it often comes later, and brings profits way beyond your best expectations.

Here’s how and why to use the sample chapter technique to generate leads for your info product. 

1. To test your idea for a new information product before spending days, weeks, months creating something nobody wants to buy.  If few people request the freebie, your product is almost certainly a no-goer, similarly if the freebie is popular but results in few or no paid-for orders.
2. The sample chapter can be a selling tool not only for its own full length paid-for version, but for other products too, where for example a list or catalogue of additional products is included with the giveaway item.  For instance, the first chapter of ‘The Way to a Man’s Heart: Cooking with Known Aphrodisiacs’ might generate interest in the paid-for version of the book and might additionally direct readers to web sites offering related info products, such as ‘1001 Ways to Be Romantic’, ‘How to Find the Man of Your Dreams’, and so on.  It pays to be careful, however, when including links for other people’s products, and ensure they do not detract from the real reason the sample chapter was given, namely to sell that cookery book.  As for all things in mail order, direct mail, online marketing, you must test response to all your promotions.
3. The first chapter can represent a ‘suck it and see’ guarantee to a product delivered in installments, such as correspondence courses, resell rights packages, and so on.  If Chapter One or Module One isn’t as expected, readers can cancel their post-dated standing order or request a refund of money already paid. 
4. Sample chapters can be articles you’ve written for payment elsewhere, where copyright is yours, and the article or series of articles is expanded to book or course format.  A popular article is its own proof of a likely best selling book and you’ve probably completed most of the research already, and been paid for it. 
5. You could give the sample chapter with the full version of the product which is password protected.  Readers who enjoy the test version and decide to go full length simply give credit card details through such as ClickBank and move to a ‘Thank You page’ which provides the password for the full book already in their possession.  (Knowing the full length book is sitting there, tying up space on their desktop, just screaming out to be opened and read, is all the incentive most people need to get that password fast!)
6. You could write an article based on your full length info product, but leave the reader dangling somewhere between casting the article to one side and buying your book. 

Ways to do this:

-  Leave questions in your article which are answered in the full length title.  Make readers curious, give cryptic clues, leave the most vital information for Part Two – the paid-for product!

-  Offer articles to editors and publishers of print and online publications and end with questions that are answered at your web site where readers can buy books related to the subject of the article.

-  Get readers to subscribe to your eZine where you’ll answer those niggling
questions and in autoresponder follow ups you’ll promote your main book to the very limit of temptation!

*  The free sample gives credibility in you and your writing ability.  People know the book has  -  probably  -  already been written, and is of similar quality to what they’ve already sampled.  If they have money and they like your work, they’ll buy.  Probably!

*  The sample chapter can include a contents listing for the full length version, where readers can check length (yes some people still believe quantity outshines quality) and you can induce sales with tempting chapter titles and snippets.  It’s a good idea to give the page numbers on which certain highlighted features occur, especially where pages run into triple figures (again, never mind the quality, feel the width), and chapter headings are themselves deliciously vague.  Like this:

“Here’s a sneak preview of ‘1001 Easy Ways to Get Rich Overnight!’

-  How to live in a luxury home without having a mortgage and never having to pay a penny rent (Chapter Twenty Four, Page 201)

-  The four letter word that gets you everything you want out of life, and more!  (Chapter Twenty Five, Page 273)

-  How to get a brand new car and drive it away without having to pay!  (Chapter Twenty Six, Page 307)

-  Four words that guarantee you free travel for the rest of your life!  (Chapter Twenty Nine, Page 406)”

*  People will retain your sample chapter far longer than they will normally keep a sales letter, especially of the printed variety or on a web site with a domain name they’ll soon forget.  So although the majority of people will buy the full length product quite soon after receiving the freebie, you might still get a steady trickle of sales later when busy people find time to read your sample chapter.

Never forget the most common reason of all is to tempt readers of the free infoproduct to click on the link on the very last page where they find your order form and BUY YOUR BOOK!

Generate Traffic Using Only Free Methods

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent.  Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared.

6 Internet Marketing Myths

Every day thousands of people go online to make money but most of them fail miserably because they either truly believe one of the 6 Internet Marketing Myths or or all of them. You can read them below and discover the grain of salt in all of them.

Myth 1: Internet Marketing is EASY

This is probably the biggest myth of all, and let me tell you Internet marketing is hard, takes time, effort not mention money and anyone who suggests otherwise is trying to sell you a bunch of horse hockey. Granted that it's comparatively easier to brick and mortar in that there's no inventory to carry, no shipping of goods no sales staff and virtually no overhead, but a lot of work is still involved.

Bringing e-commerce to the next step

Conducting business online has gone far from its early beginnings in the 90s and went beyond the bubble burst of the dot com crash in 2002. The basic definition of e-commerce would be buying and selling through the internet. It is a business approach and like all business oriented approaches, development and improvement is inevitable. To bring your e-commerce to the next step would be the logical thing to do.

A good e-commerce strategy involves having the elements of the internet and components of marketing to work together. Some may argue that this e-commerce thing will blow out of proportion which could result to another wave of business crashes like what happened a more than five years ago.

Using the right business tools can help ensure that your online business will remain afloat. Integrating the right elements to your business strategy will reinforce your business agenda and help you reap the benefits of your business.

Now one of the tools in online business that is at your disposal is the e-commerce cart or otherwise and better known as the online shopping cart. This little business tool can transform your small business endeavor into a big online success.

An online shopping cart is a marketing tool where your customers place their shopping items and assist them in ordering the same online. It follows the concept of the real life shopping cart where you place whatever items you need and let a cashier compute the total for you. But instead of a cashier, the online shopping cart includes a component where the total of the order is computed for the customers.

There are a number of benefits of having a shopping cart integrated into your online business. The shopping cart offers a secure means for your customers to get the products they need and it offers you the same level of security to get the payment from them. It is a win-win situation which you should take full advantage of.

Without offering this level of security for online transactions, you will sure loose a lot of potential clients. By integrating a shopping cart, you will be able to expand your market base and eventually help increase your profits.

The same shopping cart technology will also help you organize your products list, will assist you in managing your business transactions and help you update your stocks and sales. The technology can even assist you in making projections which will be beneficial for you in future marketing decisions.

It can also make your life easier during tax season since sales and stock acquisitions can easily be acquired because store information is logged via the shopping cart. Indeed, acquiring a shopping cart software is a good investment and a logical move for your business.

To expand, diversify and improve your market base and services is what a good business approach should be. Whether it may be online or offline, bringing your business to a new level will bring in more benefits.

There are a number of companies that offer various kinds of e-commerce shopping carts and each can be customized to fit your needs. Do remember that this is an investment and as such is often not free. But bringing your e-commerce to the next step by means of a shopping cart will hopefully help you find the success that you dream of online.